Pirate Pesto is a limited-edition pesto sauce launched in collaboration with Seton Hall Athletics through a Name, Image, and Likeness (NIL) agreement. Created by Pesto Joe—a family-owned brand founded by a proud two-time Seton Hall alumna—this exclusive product is all about flavor, tradition, and Pirate pride.
Pesto Joe’s fan-favorite flavors are all included under the Pirate Pesto label, so you can enjoy all three varieties in bold new packaging made just for this partnership.
The more you buy, the more we give back—a portion of each sale goes to Onward Setonia, the official NIL collective supporting Seton Hall student-athletes.
Why It Matters
Pirate Pesto isn’t just delicious—it’s part of a bigger mission. Through this NIL partnership, proceeds go directly to Onward Setonia, supporting student-athletes proudly representing Seton Hall. Every container helps elevate their visibility and success—on the court, on the field, and beyond.
The Seton Hall Connection
This collaboration is built on deep Seton Hall roots. Pesto Joe was originally formed during Seton Hall’s "Pirate Accelerator" program in the summer of 2022, where the business got its start as part of the Stillman School of Business summer entrepreneurship program.Our founder, Carina—a proud two-time Pirate and active alumni member—is committed to giving back to the Seton Hall community through business, mentorship, and now this exciting NIL initiative. Pirate Pesto is a celebration of hard work, hustle, and heart—all qualities shared between Pesto Joe and Pirate Nation.
Where to Find It
Pirate Pesto is available online and featured at select Seton Hall events throughout the year. Order yours today and be part of a flavorful new way to back the Pirates! Have a favorite store in mind? Contact us with any retailers you’d love to see carry Pirate Pesto—your suggestions help us grow and bring Pirate Pesto to more shelves, with the community leading the way.
Now Available
Show your Pirate Pride, Pirate Pesto is in stock. Purchase today!
